Star Pets Media Release
Posted on Saturday, December 6th, 2008
AUSTRALIANS SPEND $1.8 BILLION ON CAT & DOG FOOD DESPITE THE ECONOMY
Sydney, 6 December, 2008 – It is estimated that around 53% of Australian households own a cat or dog which works out at around 2.43 million dogs and 3.75 million cats and we spend more than $1.8 billion feeding them according to The Australian Companion Animal Council.
The Launch of www.starpets.com.au will bring pet owners some respite from the downturn in the economy. The www.starpets.com.au website sells premium brand cat and dog food including Hill’s Science Diet, IAMS, Advance, Eukanuba & Royal Canin at discounted prices delivered right to your door.
“While researching and planning the www.starpets.com.au website we identified in a Euromonitor report that the profile for the majority of those charged with caring for pets were female, married with children, living in the suburbs and mostly employed. This indicates that pet owners are extremely busy juggling their personal lives and careers. The profile also highlighted that they felt obliged to feed their pets premium food,” said Star Pets founder, Rod Le Serve.
Pet owners Australia wide and especially mothers will be breathing a sigh of relief that they no longer have to lug around heavy dry food bags, given some of the dry food bags for dogs can weigh up to 22kg. When you order pet food on the Star Pets website the food is delivered to your home or office, whatever suits you. In addition to the convenience, Star Pets customers can save up to 20% on what they are currently paying at vets or offline specialist pet stores. “With the slowdown in the economy families are always looking for ways to save money and Star Pets is happy to oblige,” said Mr. Le Serve.
“The Star Pets website has been in a “soft” launch phase for the last month and our customers have commented about how cheap the prices are and how easy the website is to use and of course how convenient the home delivery is. Currently, 70% of our customers have been women which isn’t a huge surprise but the gay community has really picked up on it as well which is pleasing,” said Mr. Le Serve.
Star Pets offers free delivery to most Sydney metro suburbs and cheap rates for other NSW areas. Melbourne & Brisbane metro is a $15 flat rate. Star Pets delivers Australia wide via their courier partners. All orders are shipped within 24 hours of the order being placed.
ABOUT STAR PETS: Star Pets is a Sydney based eTailer that sells premium cat & dog food at discounted prices delivered right to your door. Star Pets is “People-Friendly Shopping For Pet-Friendly People.”
CONTACT
Rod Le Serve (Star Pets Founder)
0407 605 372
info@starpets.com.au
www.starpets.com.au
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